Abhirami S M

The research area proposed to present the conceptual legal formulation of the Non-Coventional Trademark which is reflected to be the most relevant and demarcating area which goes beyond the ambit of the traditional or conventional trademark. The study profoundly articulates or reminds the hour to remark the issue of registration of Non- Conventional Trademark through different methodologies of research, proposed to be conducted to make a highlighted denomination under the trademark regime.